{"title":"OF INTENT | Organic Cotton Blend Clothing UK | OWNFORM UK","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWORN WITH PURPOSE. BUILT TO MEAN SOMETHING.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe OF Intent collection exists for one reason — because what you put on your body should reflect the decisions you've already made about who you are. Who you're trying to become, and who you've decided to be.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery piece in OF Intent is constructed with weight behind it. Premium organic ringspun cotton, and in some cases recycled polyester. Considered silhouettes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe kind of garments that don't ask for your attention — they hold it. The OWNFORM mark is here because it belongs here. Not as decoration. As a declaration.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eTHE STANDARD — Every piece in OF Intent is crafted from organic cotton, vegan certified inks, and produced through Fair Wear Foundation partnerships. Built to the same standard you hold yourself to.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOWNFORM. Built With Intent.\u003c\/p\u003e","products":[{"product_id":"organic-cotton-hoodie-the-intent-hoodie-ownform-desertdust","title":"Unisex Organic Cotton Hoodie — The Intent Hoodie Desert Dust | OWNFORM UK","description":"\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eIntent Hoodie — Desert Dust\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eGrounded. Deliberate. Rooted in something real.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesert Dust carries the warmth of something organic — a tone pulled from the earth the cotton came from. The Intent Hoodie in Desert Dust is for the person who moves with intention and dresses the same way. Unhurried. Certain. Exactly where they're meant to be.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e280gsm brushed fleece organic cotton in a colourway that wears differently in every light. Structured silhouette. Embroidered OWNFORM OF mark. Built to last longer than trends do.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e280gsm GOTS certified 85% Organic Cotton Brushed Fleece\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e15% recycled polyester\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOEKO-TEX Certified — no harmful substances\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan Certified\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFair Wear Foundation — ethically produced\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured fit — true to size\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered OF chest mark \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOWNFORM Built With Intent back print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSizes XS–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOWNFORM. Built With Intent.\u003c\/p\u003e","brand":"OWNFORM UK","offers":[{"title":"Desert Dust \/ XX-Small","offer_id":53294890221905,"sku":"STSU168-DST-XXS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Desert Dust \/ X-Small","offer_id":53294890254673,"sku":"STSU168-DST-XS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Desert Dust \/ Small","offer_id":53294890287441,"sku":"STSU168-DST-S","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Desert Dust \/ Medium","offer_id":53294890320209,"sku":"STSU168-DST-M","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Desert Dust \/ Large","offer_id":53294890352977,"sku":"STSU168-DST-L","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Desert Dust \/ X-Large","offer_id":53294890385745,"sku":"STSU168-DST-XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Desert Dust \/ 2X-Large","offer_id":53294890418513,"sku":"STSU168-DST-2XL","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6118\/5105\/files\/mockup-5527bc8ddc45bac7e2d2071f0b5af1b5.png?v=1776566589"},{"product_id":"organic-cotton-hoodie-the-intent-hoodie-ownform-khaki","title":"Unisex Organic Cotton Hoodie — The Intent Hoodie Khaki | OWNFORM UK","description":"\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eIntent Hoodie — Khaki\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorn. Purposeful. Built for the long run.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKhaki doesn't chase trends — it outlasts them. The Intent Hoodie in Khaki carries the weight of something that was made to be worn repeatedly, washed repeatedly, and still hold its ground. For the person who invests in what lasts and wears it until it earns its place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e280gsm brushed fleece organic cotton. A structured silhouette that gets better with time. Embroidered OWNFORM OF mark. The colourway that rewards patience.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e280gsm GOTS certified 85% Organic Cotton Brushed Fleece\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e15% recycled polyester\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOEKO-TEX Certified — no harmful substances\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan Certified\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFair Wear Foundation — ethically produced\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured fit — true to size\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered OF chest mark \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOWNFORM Built With Intent back print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSizes XS–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOWNFORM. Built With Intent.\u003c\/p\u003e","brand":"OWNFORM UK","offers":[{"title":"Khaki \/ XX-Small","offer_id":53297122476369,"sku":"STSU168-KHA-XXS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ X-Small","offer_id":53297122509137,"sku":"STSU168-KHA-XS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ Small","offer_id":53297122541905,"sku":"STSU168-KHA-S","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ Medium","offer_id":53297122574673,"sku":"STSU168-KHA-M","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ Large","offer_id":53297122607441,"sku":"STSU168-KHA-L","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ X-Large","offer_id":53297122640209,"sku":"STSU168-KHA-XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ 2X-Large","offer_id":53297122672977,"sku":"STSU168-KHA-2XL","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6118\/5105\/files\/mockup-69daf7436b6de09b1c9d8e081c244ce7.png?v=1776566590"},{"product_id":"organic-cotton-hoodie-the-intent-hoodie-ownform-black","title":"Unisex Organic Cotton Hoodie — The Intent Hoodie Black | OWNFORM UK","description":"\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eIntent Hoodie — Black\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eResolved. Deliberate. Built without compromise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBlack is a decision, not a default. The Intent Hoodie in Black is for the person who stopped seeking approval and started wearing what they mean. Structured and present — it carries the OWNFORM OF mark the way it was always intended to be carried. Quietly. Confidently. Without explanation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e280gsm brushed fleece organic cotton. A silhouette built for structure, not excess. Embroidered OWNFORM OF mark. Worn like you meant to put it on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e280gsm GOTS certified 85% Organic Cotton Brushed Fleece\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e15% recycled polyester\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOEKO-TEX Certified — no harmful substances\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan Certified\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFair Wear Foundation — ethically produced\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured fit — true to size\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered OF chest mark \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOWNFORM Built With Intent back print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSizes XS–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOWNFORM. Built With Intent.\u003c\/p\u003e","brand":"OWNFORM UK","offers":[{"title":"Black \/ XX-Small","offer_id":53297139777873,"sku":"STSU168-BLK-XXS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ X-Small","offer_id":53297139810641,"sku":"STSU168-BLK-XS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Small","offer_id":53297139843409,"sku":"STSU168-BLK-S","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Medium","offer_id":53297139876177,"sku":"STSU168-BLK-M","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Large","offer_id":53297139908945,"sku":"STSU168-BLK-L","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ X-Large","offer_id":53297139941713,"sku":"STSU168-BLK-XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2X-Large","offer_id":53297139974481,"sku":"STSU168-BLK-2XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3X-Large","offer_id":53297140007249,"sku":"STSU168-BLK-3XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4X-Large","offer_id":53297140040017,"sku":"STSU168-BLK-4XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5X-Large","offer_id":53297140072785,"sku":"STSU168-BLK-5XL","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6118\/5105\/files\/mockup-03c2be8a5e16f796ebdf8caf6d865671.png?v=1776566588"},{"product_id":"organic-cotton-hoodie-the-intent-hoodie-ownform","title":"Unisex Organic Cotton Hoodie — The Intent Hoodie Anthracite | OWNFORM UK","description":"\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eIntent Hoodie — Anthracite\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNeither one thing nor another. Entirely its own.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAnthracite refuses to be categorised. Too dark to be grey, too considered to be black — it exists in its own space and holds it without apology. The Intent Hoodie in Anthracite is for the person who doesn't fit the mould and stopped trying to.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e280gsm brushed fleece organic cotton with a structure that earns its weight. Embroidered OWNFORM OF mark. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e280gsm GOTS certified 85% Organic Cotton Brushed Fleece\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e15% recycled polyester\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOEKO-TEX Certified — no harmful substances\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan Certified\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFair Wear Foundation — ethically produced\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured fit — true to size\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered OF chest mark \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOWNFORM Built With Intent back print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSizes XS–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOWNFORM. Built With Intent.\u003c\/p\u003e","brand":"OWNFORM UK","offers":[{"title":"Anthracite \/ XX-Small","offer_id":53297148166481,"sku":"STSU168-ANT-XXS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ X-Small","offer_id":53297148199249,"sku":"STSU168-ANT-XS","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ Small","offer_id":53297148232017,"sku":"STSU168-ANT-S","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ Medium","offer_id":53297148264785,"sku":"STSU168-ANT-M","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ Large","offer_id":53297148297553,"sku":"STSU168-ANT-L","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ X-Large","offer_id":53297148330321,"sku":"STSU168-ANT-XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 2X-Large","offer_id":53297148363089,"sku":"STSU168-ANT-2XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 3X-Large","offer_id":53297148395857,"sku":"STSU168-ANT-3XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 4X-Large","offer_id":53297148428625,"sku":"STSU168-ANT-4XL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 5X-Large","offer_id":53297148461393,"sku":"STSU168-ANT-5XL","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6118\/5105\/files\/snappyit-84052.jpg?v=1776566590"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6118\/5105\/collections\/OF_Stitch_logo_10x10_a3d92d41-8dc1-4e38-8306-4d3f80154a28-1551524.png?v=1777926981","url":"https:\/\/ownformuk.com\/collections\/of-intent-range.oembed","provider":"OWNFORM","version":"1.0","type":"link"}